Induction and Introduction to media forms and the theoretical framework
Introduction to Media Language for print and online products – newspapers, magazines and online
Introduction to Media Language for audio-visual products – television and music videos
Introduction to Media Representations – music videos and advertising and marketing
Introduction toMedia Audiences - TV, radio, music videos, video games, online
Media key concepts
The description of what you see, literally see.
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A system of signs – verbal, aural or visual – used to convey meaning.
A generally accepted custom or an established rule.
To be an indication of: the gold font signifies royalty and wealth.
The description or portrayal of someone or something in a particular way.
The consumer of media texts – a targeted at a specific group of people.
The means by which the media communicates to us and the forms and conventions by which it does so.
In Media Studies, the word "text‟ is used to describe any media product such as television programmes, photographs, adverts, film, newspaper adverts, radio programmes, web pages etc.
A category of text, with fixed conventions (e.g. horror).
Everything in the shot – lighting, colour, setting/location, objects and props, costume, pose, make-up, body language, proxemics.
Learners will engage with one in-depth study covering
contemporary and historic television products,
responding to questions covering the whole of the
theoretical framework and a range of media contexts.
January Section A paper OCR
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A category of text, with fixed conventions (e.g. horror)
The description or portrayal of someone or something in a particular way
Learner's gather an awareness of different cultures and values. Exploring social contexts.
This unit explores learners creativity and imagination.
Learners will study media products from the same
global conglomerate producer illustrating the media
forms of film, advertising and marketing, and video
games.
knowledge of film/advertising/video game Mark 1
knowledge of film/advertising/video game Marks 4
knowledge of film/advertising/video game Marks 5
media language / representation e.g. in video game Marks 15
Media Contexts historical / contemorary/both Marks 10
This is the position of the camera in relation to the protagonist, if the camera is zoomed in or not and what is been shown by the camera.
The means by which the media communicates to us and the forms and conventions by which it does so.
A text deliberately borrows a sequence from an existing media text (e.g. The Simpsons consistently borrows sequences from other media texts)
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays
This unit explores ethical issues and draws on Media culture.
This unit explores learners creativity and imagination.
The magazine set media product, MOJO, is a serious
‘classic rock’ magazine that targets an upmarket and
mature audience, reflecting the context of the
economic power of the ‘babyboomer’ generation. In
terms of media industries, MOJO is a good example of
diversification. A product with a clear audience
address – engaging the passion of music fans who
consider themselves discerning – reflected in a
consistent media language house style that is
accessible for analysis.
Learners must study magazine set products in relation
to all four areas of the media theoretical framework,
including all relevant theoretical approaches and
social and cultural contexts.
Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO and News)
The description or portrayal of someone or something in a particular way
Purchaser, listener, viewer or reader of media products.
Time, place or mindset in which we consume media products.
Viewers, listeners and readers of a media text.
Helps builds learners enjoyment and ethical reasoning
Explores social, cultural, historical contexts, music,
Music video must be studied in relation to media
language, media representations and media
audiences.
Learners need to study one set pair of music videos: Mark Ronson, Bruno Mars ‘Uptown Funk’ and Beyoncé ‘If I Were a Boy’.
Learners must investigate how the elements of the
theoretical framework for media language are used to
construct representations and how they are
interpreted by audiences.
Radio must be studied in relation to media industries
and media audiences.
Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO and News)
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays
The means by which the media communicates to us and the forms and conventions by which it does so.
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The dictionary definition.
Time, place or mindset in which we consume media products.
Learners will engage with one in-depth study covering
online, social and participatory media. Learners will
also engage with newspapers. Learners will respond to
questions covering the whole of the theoretical
framework and a range of media contexts.
Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO, music video and radio)
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A simplistic and often two dimensional representation of a group or place. “The representation of Miley Cyrus was stereotypical of the representation of women”. Synonyms: typecast, label, pigeonhole.
The title. Usually in known typography to make the readers become familiar with what magazine they are reading.
The articles inside the magazine are stated through cover lines, seen on the cover.
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