Year 10 — Media Studies

Term 1: Introduction Unit: What is Media

Induction and Introduction to media forms and the theoretical framework

Introduction to Media Language for print and online products – newspapers, magazines and online

Introduction to Media Language for audio-visual products – television and music videos

Introduction to Media Representations – music videos and advertising and marketing

Introduction toMedia Audiences - TV, radio, music videos, video games, online

Media key concepts

Denotation

The description of what you see, literally see.

Connotation

An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.

Code (sign)

A system of signs – verbal, aural or visual – used to convey meaning.

Convention

A generally accepted custom or an established rule.

Signifies

To be an indication of: the gold font signifies royalty and wealth.

Representation

The description or portrayal of someone or something in a particular way.

Audience

The consumer of media texts – a targeted at a specific group of people.

Media language

The means by which the media communicates to us and the forms and conventions by which it does so.

Media Text

In Media Studies, the word "text‟ is used to describe any media product such as television programmes, photographs, adverts, film, newspaper adverts, radio programmes, web pages etc.

Genre

A category of text, with fixed conventions (e.g. horror).

Mise-en-scene

Everything in the shot – lighting, colour, setting/location, objects and props, costume, pose, make-up, body language, proxemics.

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

Create a supportive community:

Term 2: C1 Section A: Television

Learners will engage with one in-depth study covering

contemporary and historic television products,

responding to questions covering the whole of the

theoretical framework and a range of media contexts.

January Section A paper OCR

Denotation

The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation

An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.

Genre

A category of text, with fixed conventions (e.g. horror)

Representation

The description or portrayal of someone or something in a particular way

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

Learner's gather an awareness of different cultures and values. Exploring social contexts.

Create a supportive community:

This unit explores learners creativity and imagination.

Term 3: C1 Section B: Promoting Media

Learners will study media products from the same

global conglomerate producer illustrating the media

forms of film, advertising and marketing, and video

games.

knowledge of film/advertising/video game Mark 1

knowledge of film/advertising/video game Marks 4

knowledge of film/advertising/video game Marks 5

media language / representation e.g. in video game Marks 15

Media Contexts historical / contemorary/both Marks 10

Camera shots

This is the position of the camera in relation to the protagonist, if the camera is zoomed in or not and what is been shown by the camera.

Media language

The means by which the media communicates to us and the forms and conventions by which it does so.

Intertextuality

A text deliberately borrows a sequence from an existing media text (e.g. The Simpsons consistently borrows sequences from other media texts)

Connotation

An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

This unit explores ethical issues and draws on Media culture.

Create a supportive community:

This unit explores learners creativity and imagination.

Term 4: C2 Section A: MOJO

The magazine set media product, MOJO, is a serious

‘classic rock’ magazine that targets an upmarket and

mature audience, reflecting the context of the

economic power of the ‘babyboomer’ generation. In

terms of media industries, MOJO is a good example of

diversification. A product with a clear audience

address – engaging the passion of music fans who

consider themselves discerning – reflected in a

consistent media language house style that is

accessible for analysis.

Learners must study magazine set products in relation

to all four areas of the media theoretical framework,

including all relevant theoretical approaches and

social and cultural contexts.

Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO and News)

Representation

The description or portrayal of someone or something in a particular way

Consumer

Purchaser, listener, viewer or reader of media products.

Context

Time, place or mindset in which we consume media products.

Audience

Viewers, listeners and readers of a media text.

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

Helps builds learners enjoyment and ethical reasoning

Create a supportive community:

Explores social, cultural, historical contexts, music,

Term 5: Music Video & Radio

Music video must be studied in relation to media

language, media representations and media

audiences.

Learners need to study one set pair of music videos: Mark Ronson, Bruno Mars ‘Uptown Funk’ and Beyoncé ‘If I Were a Boy’.

Learners must investigate how the elements of the

theoretical framework for media language are used to

construct representations and how they are

interpreted by audiences.

Radio must be studied in relation to media industries

and media audiences.

Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO and News)

Connotation

An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays

Media language

The means by which the media communicates to us and the forms and conventions by which it does so.

Denotation

The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The dictionary definition.

Context

Time, place or mindset in which we consume media products.

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

Create a supportive community:

Term 6: Paper 2: Section B: News

Learners will engage with one in-depth study covering

online, social and participatory media. Learners will

also engage with newspapers. Learners will respond to

questions covering the whole of the theoretical

framework and a range of media contexts.

Written paper 1hr & 15 minutes 70 Marks 35% of GCSE (combined with MOJO, music video and radio)

Connotation

An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.

Stereotypical

A simplistic and often two dimensional representation of a group or place. “The representation of Miley Cyrus was stereotypical of the representation of women”. Synonyms: typecast, label, pigeonhole.

Masthead

The title. Usually in known typography to make the readers become familiar with what magazine they are reading.

Coverlines

The articles inside the magazine are stated through cover lines, seen on the cover.

  • Spiritual
  • Moral
  • Social
  • Cultural

Develop the individual:

Create a supportive community: